Collaboration is the name of the game in adam&eve's new film for EA SPORTS FIFA 21. adam&eveDDB has launched a new campaign for the release of FIFA 21. The film, ‘Win as One’, is directed by Terence Neale of Park Pictures, in partnership with VFX and design studio Black Kite.

Narrated by and featuring French footballer Kylian Mbappé, the ad follows football crews around the world as they get together to play FIFA 21.

To launch the game, the agency moved away from the competitive ‘winner takes all’ attitude and tapped into the spirit of collaboration that defines the next generation of creative football fans.

The TV spot showcases unique teams around the world: From street footballers who play to stand out, to teams united by fashion. It proves that nothing beats the feeling of winning with your squad by your side, whether you’re a superstar like Mbappé or simply the biggest team in your neighbourhood.

Terence Neale directed the action remotely, with D.O.P. Kaname Onoyama shooting exclusively on iPhone. All footage was captured under strict COVID restrictions in London, Paris, Berlin, Los Angeles, New York, and South Korea.

‘Win as One’ focuses on the spirit and power of the team: a reminder that football is much more than just a game. It has the power to unite us.

(creativemoment.co 1st October, 2020)

Credits:

Client: EA SPORTS Agency: adam&eveDDB Chief Creative Officer: Richard Brim Creative Directors: Genevieve Gransden & Selma Ahmed Copywriter: Selma Ahmed Art director: Genevieve Gransden Head of Film: Ben Sharpe Agency producer: Hannah Needham Chief Strategy Officer: Martin Beverley Planner: David Mortimer Joint CEO: Mat Goff Designer/Typographer: Alex Fairman Production Company: Park Pictures Executive Producer: Stephen Brierley / Sophie Hubble Producer: Rozanne Rocha Grey Director: Terence Neale Cinematographer: Kaname Onoyama Cinematographer (Paris unit): Simon Lakos Art Director: Will Boyes Editing Company: Trim Editor: Paul Hardcastle Post Production: Black Kite Studios Post Producer: Amy Richardson VFX Supervisor: Adam Crocker VFX Artists: Adam Crocker, George Brunt, Christopher Fraser, Lucie Brant Colourist: George Kyriacou Music Supervisor: Raphaella Lima [EA] Soundtrack Name and Composer: ‘She Di King’, by The N3w N3w Audio Post Production: Factory Sound Design & Mix: Anthony Moore & Dan Beckwith Audio Producer: Lucy Spong